Giant Stories

From Pizza Coupons to PCs: How Insights Drive Stories – with Lance Hill

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In this episode, Lance sits down with John Kiker, president of Medium Giant, to discuss:

  • How building content around tater tots and milkshakes laid an early foundation for Lance’s career journey
  • Why it takes art and science to fuel storytelling
  • The integral role and appeal of authenticity in marketing — and how nuance can be a game-changer
  • Why playing it safe is clamping down on creativity
  • The role of technology in our current world and how it has changed how we work — and create content

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    Giant StoriesBy Medium Giant