TikTok is important to direct-to-consumer (DTC) brands because it allows them to showcase products, create engaging content and advertise to a wider audience. Three key takeaways:

TikTok offers unique opportunities for brands to connect with customers in a fun and engaging way.

DTC brands can utilize TikTok advertising options to drive traffic to their website or e-commerce platform.

Incorporating social media planning tools like Plann can help DTC brands create a consistent content calendar and track their social media performance.