Join John Eitel as he explores Canva's impressive transition from a product-led growth (PLG) model to a robust enterprise-level powerhouse. In this deep dive, we'll uncover how Canva adapted its strategies to scale up, focusing on signal-based selling to enhance B2B engagements. Discover the tactics that propelled Canva's growth, and learn how these approaches can be applied to your business to drive success. 

Whether you're a startup enthusiast, a B2B marketer, or a sales professional, this video offers valuable insights into evolving business models and maximizing customer interactions through targeted selling strategies. 

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