Soaring Stories

From Podcaster to Podcast Marketing Agency Owner with Sadie Sutton of She Persisted

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Sadie is someone I’ve admired for years – she’s the host of teen mental health podcast She Persisted and is the co-founder of Waveform Social – the marketing agency for podcast hosts. Today we talk about how she grew into the role of an agency founder and working with clients on content promoting their shows.


We talk about:

  • Sadie’s own story with mental health treatment and recovery
  • How she decided to start a podcast
  • Dealing with people at school who find your projects
  • How many podcasts does Sadie listen to?
  • Sadie’s first job as a podcast production intern
  • Reaching burn out within the day-to-day social media work + Sadie’s first hire
  • Collaborating with other networks and agencies
  • What Sadie now outsources for her podcast
  • How to balance urgent client tasks with your own projects
  • What’s it like working with a co-founder?
  • Pricing your work as a freelancer


    • ✨ Connect:

    • She Persisted podcast: shepersistedpodcast.com
    • @shepersistedpodcast
    • Waveform Social: waveformsocial.com
    • Join the Soaring Together newsletter: join.soaringtogether.org
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      Soaring StoriesBy Anna | Soaring Together