In this episode of Beyond The Stitch, host Prep Curry sits down with MTown Merch, a Memphis-based designer whose work proudly celebrates the city through bold, authentic apparel. Known for creating Memphis-branded clothing that resonates with locals and fans alike, MTown Merch shares how his journey began out of necessity while living in Nashville when he couldn’t find Memphis sports gear, he decided to create his own. The conversation dives into his passion for Memphis sports, including his recent “Top Notch” collection collaboration with the Memphis Grizzlies, and how grassroots marketing through pop-up shops helped grow his brand and connect directly with the community. MTown Merch also offers candid insight into the Memphis fashion scene, discussing both its strengths and opportunities for growth.