I talk about tapping into your superpowers all the time to grow your business and make an impact on the world. Cathy Pedrayes tapped into her innate ability as a well-prepared, analytical thinker to make complicated information around cybersecurity super simple and digestible, combined it with her natural warmth and relatability, posted a video to TikTok about what she carries in her first aid kit which got over 2 million views and "The Mom Friend" was born.

Cathy found the intersection of passion, purpose and - this is key - what the world needs and built a platform with over 2.4 million followers.

Also key: Cathy made herself discoverable (in a safe way - we discuss this a lot in the episode) and it didn't take long for

Simon & Schuster to come calling and Cathy is now the author of The Mom Friend Guide to Everyday Safety and Security.

When it comes to creating well-executed content, Cathy shares:

• Listen to your audience

Learn more about Cathy and her signature blue dress at www.cathypedrayes.com and follow her on Tik Tok or Instagram @cathypedrayes.