Soley is the fastest-growing natural fruit snack brand in the US and their unique approach saves 1.6 million pounds of fruit per year. I sat down with Solely's founder, Simon Sacal, to discuss this extraordinary journey from attempting a fat-free potato chip to pioneering a unique and sustainable vertical supply chain for disruptive fruit-based products. Sacal reflects on the challenges, successes, and future innovations of Solely, emphasizing the brand's commitment to long-term growth and providing wholesome, clean alternatives in the food industry.