In this episode, I sit down with Giovanni, founder of Leiva’s Coffee, who went from growing up in poverty on a Guatemalan coffee farm to building a vertically integrated coffee brand here in the U.S.

His story is wild—he came to America with just $20, no English, and a mission to break the cycle of poverty. Now, he’s creating jobs, funding education back home, and showing how a coffee business can change lives.

We talk about:

- How he launched his brand out of a garage

- The dark side of the coffee supply chain

- Why vertical integration matters

And how faith, grit, and purpose built the foundation for Leiva’s Coffee

This one hit deep. Hope it inspires you like it did me.

Leiva's Coffee: https://www.leivascoffee.com/?

Geo's Instagram: https://www.instagram.com/geovannileiva/ 

Leiva Coffee Instagram: https://www.instagram.com/leivascoffee/ 

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02