In this episode of That One Podcast, Crock sits down with former Jim Keyes to unpack a journey that goes far beyond business success. From growing up in poverty to leading global brands like Blockbuster and 7-Eleven, Jim shares the mindset shifts that changed everything.

This conversation dives deep into breaking out of limitations, the power of curiosity, and why freedom—not money—is the real goal. They explore how fear holds people back, how to reprogram your thinking, and why adversity might be your greatest advantage.

If you’ve ever felt stuck, boxed in, or capable of more—this episode will challenge how you think and push you to take control of your life.