In part two of Advice Around the World with Michael Kitces, we look at brand building and communication. However, we begin with a look into America’s Paycheck Protection Program, a loan scheme which a handful of US advice firms have controversially utilized. 

We also discuss how Kitces has built his brand, and why he only ever wears blue shirts. He is doing something right, as the blue shirts now have their own parody account on Twitter.

Finally, because we could not help ourselves, we also explore the suggestion that Kitces does so much work that he cannot possibly be sleeping at night. Whether or not you are familiar with Kitces’ work, we recommend that you tune into this one. As financial planning interviewees go, it is hard to think of many, if any, who are as qualified as Kitces.