Join. Converse. Inspire. - The JCI Canada Podcast!

From Press Release to Prime Time: Tactical Media Wins for JCI Events


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Want to see your JCI Canada events splashed across headlines and featured on the evening news? This episode is for you!

We're thrilled to welcome Areej Zayat, a seasoned journalist and media expert, to share her insider knowledge on attracting news outlets and shining during media interviews.

Areej dives deep into tactical tips, revealing the secretsto crafting compelling pitches that grab journalists' attention and the art of transforming your JCI initiatives into newsworthy stories. She'll walk you through practical strategies for identifying the pe rfect media angles andcreating buzz that makes outlets want to cover your events by hitting the heart, the brain or the wallet.

Whether you're a local chapter president, a project lead, orsimply passionate about elevating JCI's visibility, this episode offers actionable insights to help you amplify your message and showcase the incredible work of JCI Canada.

Key Takeaways:

  • Strategies for identifying and pitching newsworthy JCI events.
  • Crafting compelling press releases and media advisories.
  • Tips for preparing for and excelling in media interviews.
  • How to deliver clear, concise and impactful messages.

Join us as Areej Zayat empowers JCI Canada members tobecome media magnets and articulate advocates for their impactful work!


Connect with Areej on LinkedIn here by clicking here.

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Join. Converse. Inspire. - The JCI Canada Podcast!By JCI Canada