What does it take to turn rock bottom into a launchpad for success? In this gripping episode of DIY For Business, Russ and Greg sit down with Luke Lunkenheimer, founder of Paid to Persuade, to uncover his incredible transformation from bank robber to respected entrepreneur.

Luke shares how he rebuilt his life after addiction and incarceration, diving into the mindset shifts, relentless work ethic, and powerful lessons that shaped his business journey. He reveals the core principles behind his revolutionary sales training program—why authenticity trumps slick scripts, how “compassionate interrogation” wins clients, and what it really takes to stand out and succeed.

Whether you’re an aspiring entrepreneur, a seasoned sales leader, or simply love a good comeback story, this episode delivers real-world advice with raw honesty and a dose of inspiration.

Topics covered:

• Overcoming personal and professional rock bottom
• Why “scripts” are killing your sales
• The neuroscience behind authentic communication
• What Paid to Persuade teaches that other programs don’t
• Pivoting your business model based on real feedback