I'm doubling down on the success of this podcast's first focus: public speaking, networking, pitching, and selling.

I'm going to focus on the element beneath all of that: trust.

I’ve given roughly 1,000 speeches, often talking about money, a subject most people don’t openly discuss. And I know I’m doing my job well when something shifts in the room.

People open up.
They engage.
They become a little more honest, a little more vulnerable.

And later, they tell me they actually made a change—because of one conversation, one talk, one moment.

And when I step back and look at that, I realize… that only happens when there’s trust.

Over the years, I’ve also worked with a lot of financial professionals—on communication, on client relationships, on how to better understand the people they’re trying to help.

And there’s a gap I see again and again:

There are people who need help…
and people who genuinely want to help…
but something doesn’t connect.

And more and more, I believe that the bridge across that gap is trust.

Going forward, this is The Trust Toolkit.

I’m still going to share practical communication tools—things you can use in your next conversation, your next presentation, your next important moment.

But everything is going to be grounded in this idea of:
How do we communicate in a way that builds trust and actually moves people to action?