Most threat intelligence programs can't prove their value. Joe Rossi's team at Zions Bank did the opposite—preventing $3 million in fraud annually while actually attracting new customers to the bank.

In this episode, former punk rock kid turned threat intelligence leader Joe Rossi reveals why your most valuable security intelligence isn't from expensive vendor feeds—it's sitting in your own logs right now. He shares the hard lessons learned building CTI programs from scratch, why most organizations focus on the wrong threats, and how to make security a competitive advantage instead of just a cost center.

Key insights:

• Why your firewall logs are more valuable than threat intelligence feeds

• The cultural mindset required before you invest in CTI

• How to quantify security program ROI in terms leadership actually cares about

• Dark web monitoring: reality vs. Hollywood expectations

• When your organization is actually ready for threat intelligence

Whether you're a CISO considering a CTI program or a security professional trying to prove value, this conversation offers practical frameworks for building security capabilities that directly impact the bottom line.