The Right Optics by Silmo

From Pushcart to Global Icon: MOSCOT at 110


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From a humble pushcart on Manhattan’s Lower East Side in 1899 to more than 40 stores worldwide today, MOSCOT has grown into one of the most recognisable names in eyewear - without ever losing its soul. Still family-owned and run after five generations, the brand continues to blend optical expertise with timeless New York style.


In this episode, Nick Coffer is joined by Dr. Harvey Moscot, fourth-generation CEO and optometrist, and Zack Moscot, fifth-generation Chief Design Officer. Together, they share the remarkable story of their family business, from Hyman Moscot’s first pushcart to today’s global flagship openings.

They explore:

  • The family heritage that runs through every part of MOSCOT, from frame design to shop experience.
  • How authenticity and independence have remained central to the brand’s success.
  • The evolution from a single shop on Orchard Street to stores across the world, each carrying the “slice of downtown New York City” spirit.
  • The creative partnership between father and son—blending optical expertise with design innovation.
  • The new Autumn-Winter 2025 Living History Collection, celebrating the people and stories of the Lower East Side.
  • Thoughts on the future: retail, digital presence, AI, and the enduring human need for connection in eyewear.

As MOSCOT marks 110 years of eyewear, design, and family tradition, Harvey and ZacK reflect on the past, celebrate the present, and look ahead to the future of vision, fashion, and authenticity.

For more, visit moscot.com or follow @moscotnyc on social media.

For all the latest on Silmo Paris 2025, head to www.silmoparis.com


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The Right Optics by SilmoBy Silmo