Broadcast live from World Hydrogen Week in Copenhagen, hosts Jacqueline, Eric, Joachim, and Oghosa return for another dynamic conversation on Global Tales of Carbon Transition. In this episode, they sit down with Jessica Horn, Business Developer at INOCEL, to explore how a father–daughter journey from the Arctic led to one of Europe’s most exciting hydrogen technology ventures.

Jessica recounts how her father, world explorer Mike Horn, witnessed the visible effects of climate change during an expedition across the Arctic and decided to act. Together, they sought to build a hydrogen-powered vehicle for the legendary Dakar Rally, which ultimately sparked the founding of INOCEL, a company now pioneering high-performance hydrogen fuel cells for mobility, industry, and energy applications.

From powering off-road races to enabling clean energy at ports and major events, this conversation captures the spirit of innovation, persistence, and collaboration driving the next phase of hydrogen adoption worldwide.

Key Takeaways

• The Birth of INOCEL: How an Arctic expedition and the will to act on climate change sparked a breakthrough hydrogen company.
• Hydrogen Mobility Reimagined: Why high-power, responsive fuel cells are critical for heavy-duty vehicles, industrial machinery, and marine use.
• From Hype to Purpose: The global hydrogen narrative is shifting from theoretical discussions to tangible use cases and scalable solutions.
• Simplifying Regulation: The call for global alignment and simplified frameworks to help innovators and adopters move faster.
• Collaboration Over Competition: A shared vision emerging across the sector—progress through partnership, not rivalry.

Topics Covered

• Founding journey of INOCEL
• Hydrogen mobility and stationary applications
• Regulatory and safety challenges
• Event and port decarbonization
• Global collaboration for clean energy innovation