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From Rabbit Holes to Recommendations: Reddit’s Vishal Gupta
Vishal Gupta, engineering manager, machine learning at Reddit, joins the podcast to explain how the social media community platform uses artificial intelligence to improve user experience and ad relevance. Much of the advertising work relies on increasingly sophisticated recommender systems that have evolved from simple collaborative filtering to deep learning and large language model–based systems capable of multimodal understanding.
Vishal and Sam also explore the philosophical and ethical aspects of
AI-driven platforms. Vishal emphasizes the importance of balance —
between exploration and exploitation in recommendations, between
advertiser goals and user experience, and between human- and
machine-generated content. He argues that despite the rise of
AI-generated material, authentic human conversation remains vital and
even more valuable as models depend on it for training. Read the episode transcript here.
Guest bio:
Vishal Gupta is a seasoned engineering leader who leads multiple
artificial intelligence and machine learning teams at Reddit in the ads
domain. He has a decade of experience working on cutting-edge machine
learning techniques at companies like DeepMind, Google, and Twitter.
Gupta is passionate about applied AI research that significantly
contributes to a company’s top and bottom lines.
Me, Myself, and AI is a podcast produced by MIT Sloan Management Review and hosted by Sam Ransbotham. It is engineered by David Lishansky and produced by Allison Ryder.
We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.
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By MIT Sloan Management ReviewVishal Gupta, engineering manager, machine learning at Reddit, joins the podcast to explain how the social media community platform uses artificial intelligence to improve user experience and ad relevance. Much of the advertising work relies on increasingly sophisticated recommender systems that have evolved from simple collaborative filtering to deep learning and large language model–based systems capable of multimodal understanding.
Vishal and Sam also explore the philosophical and ethical aspects of
AI-driven platforms. Vishal emphasizes the importance of balance —
between exploration and exploitation in recommendations, between
advertiser goals and user experience, and between human- and
machine-generated content. He argues that despite the rise of
AI-generated material, authentic human conversation remains vital and
even more valuable as models depend on it for training. Read the episode transcript here.
Guest bio:
Vishal Gupta is a seasoned engineering leader who leads multiple
artificial intelligence and machine learning teams at Reddit in the ads
domain. He has a decade of experience working on cutting-edge machine
learning techniques at companies like DeepMind, Google, and Twitter.
Gupta is passionate about applied AI research that significantly
contributes to a company’s top and bottom lines.
Me, Myself, and AI is a podcast produced by MIT Sloan Management Review and hosted by Sam Ransbotham. It is engineered by David Lishansky and produced by Allison Ryder.
We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.