“The idea was to create a little bit of a middle of the road option that's a more stepwise option that makes it a cool brand. That's also a stepwise way to maybe not have such an excessive amount of sugar and caffeine in a beverage,” explains Dr. Jason Romesburg, founder of Running Lights Beverage, a beverage start-up based out of Williamsburg, Virginia. Dr. Jason is a practicing neuro-radiologist who never anticipated himself pursuing entrepreneurship, especially outside of healthcare. Looking back on his journey, he found that he had been employing entrepreneurial skills while trying to build an interventional radiology clinic. In today’s episode, Dr. Jason details what he learned through attempting to start the radiology clinic and how he applied those lessons to his beverage start-up.

Dr. Jason’s idea for his beverage was to make a healthier alternative to the major soda brands, one with more moderate levels of caffeine and less of an excessive amount of sugar. After making mistakes while opening the radiology clinic that caused a lot of debt to accrue, he knew that he would need to approach the beverage start-up more strategically. Instead of operating out of debt, he now understood the importance of bringing on a white coat investor, being keenly aware of everyone involved in the business, and not buying brand new equipment and supplies.

For a start-up to succeed, you really have to put your all into it. If you’re going to be using your own money, consider going in with an investor so that you are not immediately operating from a place of debt. Learn more about the lessons Dr. Jason picked up along his entrepreneurial journey.

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Connect with Dr. Jason Romesburg:

Website: www.runninglightsbeverage.com

Personal Instagram: https://www.instagram.com/radlifeRL/

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