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From Ramen to Roswell – Hugh Lim | Interview With
From Ramen to Roswell: The Raw Story Behind a Webby-Winning Agency
In this heartfelt (and occasionally hilarious) episode, Roswell NYC Co-Founder & CEO Hugh Lim sits down with lifelong friend and co-founder Nihar Kulkarni to reflect on the wild ride from $700 and a Brooklyn closet to building one of NYC’s top ecomm agencies.They unpack the early chaos—burnt-out hard drives, rejected job apps, freelance scrappiness—and the music, friendships, and midnight Barnes & Noble shifts that kept Hugh going. You’ll hear how Nirvana and Foo Fighters helped name the brand, what “Roswell” really means, and why the grind behind the glory matters more than the trophies.
👽 Why “Roswell”?
🎸 How a love of grunge shaped the brand
📦 The Barnes & Noble gig that changed everything
👉 Watch/listen now and get inspired by the hustle, heart, and humanity behind Roswell NYC.
View all episodes
By Roswell NYCFrom Ramen to Roswell: The Raw Story Behind a Webby-Winning Agency
In this heartfelt (and occasionally hilarious) episode, Roswell NYC Co-Founder & CEO Hugh Lim sits down with lifelong friend and co-founder Nihar Kulkarni to reflect on the wild ride from $700 and a Brooklyn closet to building one of NYC’s top ecomm agencies.They unpack the early chaos—burnt-out hard drives, rejected job apps, freelance scrappiness—and the music, friendships, and midnight Barnes & Noble shifts that kept Hugh going. You’ll hear how Nirvana and Foo Fighters helped name the brand, what “Roswell” really means, and why the grind behind the glory matters more than the trophies.
👽 Why “Roswell”?
🎸 How a love of grunge shaped the brand
📦 The Barnes & Noble gig that changed everything
👉 Watch/listen now and get inspired by the hustle, heart, and humanity behind Roswell NYC.