Public power utilities are under growing pressure to do more with less. With fewer staff, tighter budgets, rising customer expectations, and regulatory scrutiny, utilities are also expected to address increasing concerns around customer affordability. Yet many regional and community-based utilities are still relying on reactive, one-way communication strategies that drive call center volume, frustrate customers, and make it difficult to demonstrate service improvements to regulators and governing boards.

In this session, we’ll explore how public power utilities are modernizing customer communications by shifting to proactive, repeatable, and compliant messaging across digital channels, helping customers better understand outages, bills, and usage at a time when affordability and trust matter more than ever. Attendees will learn how reference-based messaging, TCPA controls, and automated outreach for outages, billing, and usage can reduce inbound calls, improve customer satisfaction, and drive measurable customer action without adding operational complexity.