In episode four of the Business Author Amplifier Series, Chris breaks down why so many business authors end up with a great book and zero new clients to show for it and exactly what to do differently.

Using the story of a past client whose well-reviewed book moved the needle not one bit, Chris reveals the missing piece: the book was a dead end with no mechanism to take the reader anywhere next.

Chris introduces the Reader to Client Pipeline and walks through exactly what needs to be built into a book to make it work as a genuine sales tool.

He covers the touch points that invite readers into your world, why the last page of your book is prime real estate most authors waste entirely, how speaking amplifies everything a book does, and why the gap between a $15 book and a $10,000 program loses readers unless there is a proper offer ladder bridging the two.

IN THIS EPISODE, YOU’LL LEARN:

• Why a great book with no pipeline is just a great book and how to fix that
• What the Reader to Client Pipeline is and how to build it before your book even launches
• How to use speaking engagements to amplify everything your book does for your business
• The offer ladder framework and why the gap between your book price and your premium offer is costing you clients
• What to put on the last page of your book to turn a finished reader into a live conversation

EPISODE TIMESTAMPS:

• [00:59] - The Difference Between Marketing and Selling
• [01:36] - Beth's Story: A Great Book That Moved the Needle Not One Bit
• [03:44] - Introducing the Reader to Client Pipeline
• [04:56] - Touch Points, Next Steps, and How to Build Them Into the Book
• [06:26] - Why the Book Gets You on Stages and the Stage Sells Everything Else
• [08:34] - How to Pitch Yourself as a Speaker
• [09:39] - The Offer Ladder: Bridging the Gap Between Your Book and Your Premium Offer
• [12:40] - Why The Last Page of Your Book is Prime Real Estate
• [16:00] - What's Coming in Episode Five

IMPORTANT RESOURCES MENTIONED:

• Rise of the Youpreneur
• Join the Author-ity Collective Waitlist
• Connect with Youpreneur on Instagram
• Connect with Chris on Instagram