In this episode, Sean M Atkinson shares his origin story and the insights he gained from his experiences in the music industry and marketing research. He emphasizes the importance of understanding the difference between the music business and the business of music, and how this knowledge can be applied to entrepreneurship. The conversation explores the customer journey, the entrepreneurial mindset, and the frameworks for success that can help small business owners navigate their paths effectively. Sean introduces the F.I.R.S.T., P.A.U.S.E., and T.I.M.E.D. frameworks as essential tools for building a solid foundation for business growth.