Successful brokerages are moving away from traditional recruitment-focused strategies and toward building lasting, meaningful relationships with their agents.

Hear from two leaders who are choosing to focus inward first. They share how intentional and personalized support has become a crucial element for retaining top talent.

A key takeaway? The importance of clarity in a brokerage's value proposition and understanding which types of agents truly thrive in their environment.

When brokers invest time and energy into supporting and developing their current agents, they create a natural recruitment flywheel - successful, satisfied agents who naturally attract and refer like-minded professionals to the brokerage.

06:04 Culture Over Quantity: The New Recruitment Strategy

08:58 Building a Supportive Environment for Agents

12:11 The Importance of Communication in Leadership

14:57 Leveraging Technology for Agent Engagement

17:57 Feedback Mechanisms: Listening to Agents

21:01 Navigating the Dynamics of New and Tenured Agents

26:24 Addressing Concerns and Improving Leadership

31:35 Casting a Compelling Vision

36:01 Understanding Agent Dynamics and Recruitment

40:47 Clarity in Leadership and Culture

47:20 Taking Action and Starting the Process

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