In this conversation, Amy shares how an “itchy” crisis during pregnancy led to the creation of a purpose-driven company with six locations, a private-label product line, and thousands of happy families. We cover the real costs of Amazon, why YouTube & micro-influencers are next, how to keep rent low while expanding, protecting culture when hiring, and what buyers look for when you’re planning an exit.

You’ll learn:

How to test new markets before signing a lease

The hiring lens Amy uses to find needle-in-a-haystack teammates

Diversifying revenue: salon, in-home, schools/camps, Amazon, DTC

The KPIs that make your business predictable (and acquirable)

Preparing for exit: moving to employees, reviews, and repeatable ops

Connect with Amy: myhairhelpers.com • TikTok/IG/FB/YT: @myhairhelpers

Free resource mentioned: Scale & Exit Readiness Index™ (Alejandra’s quick assessment) Into the Next Enterprises