Lightning Rx: Marketing Innovation in Health

From Refugee Camps to Healthcare Systems: Jennifer Gendron on Scaling Language Access with Tarjimly


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What if the biggest barrier in healthcare wasn’t access to doctors—but the ability to understand them?

In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Gendron, an ex-Therapist turned “Tech for Good” growth leader, consultant, and speaker, to explore how she’s helping scale Tarjimly, a mission-driven platform transforming language access for patients and providers.

Tarjimly began in 2018 when its founder saw how language barriers in refugee camps created life-threatening challenges. Today, the organization partners with healthcare systems to deliver high-quality interpretation and translation services, blending AI innovation with human expertise. Jennifer shares how she went from clinical work to leadership in growth-stage startups, and how Tarjimly is tackling an industry where language services have long been stagnant and commoditized.

What You’ll Learn:

  • How Jennifer transitioned from therapist to growth leader in mission driven tech
  • How Tarjimly evolved from serving refugees to building B2B healthcare partnerships
  • Why language access is often treated as a “checkbox” service in healthcare, and how Tarjimly is changing that
  • The challenges of competing in a commoditized industry and why mid-size health systems are early adopters
  • How AI + human interpreters together deliver better patient outcomes
  • Why startups must resist the “spray and pray” go-to-market approach
  • The importance of keeping marketing and client-facing teams gritty, nimble, and in-house
  • Jennifer’s advice for founders: simplify your solution, focus on urgent problems, and measure real impact

💡 Golden Nugget:

“Healthcare is complicated. Your solution can’t be. Solve urgent problems with clarity and measurable outcomes—that’s how you scale impact.”

Connect with Jennifer Gendron & Tarjimly

  • LinkedIn: Jennifer Gendron
  • Website: tarjimly.org

Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart

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Lightning Rx: Marketing Innovation in HealthBy Colette Nataf