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Welcome to the first episode of The Build: the podcast where we interview real founders in the trenches of building, not after they’ve made it.In this episode, Ale sits down with Benjamin, co-founder of WePost, the fast-growing AI platform powering founder-led marketing and personal branding at scale.Benjamin shares the raw, unfiltered reality behind WePost’s journey:Getting rejected from his dream entrepreneurship programBuilding early prototypes with no resourcesLaunching the first version that failed to convertGoing two months without salaryAsking his girlfriend to cover rentPivoting from marketers → to foundersManually doing everything before automating it with AIThe exact moment WePost finally broke throughThis episode is for anyone building something from scratch and wanting to see the truth behind early-stage startups — the doubts, the pivots, the breakthroughs, and the grit required to keep going.📌 Episode Highlights00:00 — Welcome to The Build00:23 — What is WePost?01:20 — How the idea started (Minecraft → marketing → AI)04:20 — Rejection, failure & resilience06:40 — Building without money, support, or certainty08:50 — Why the first launch failed10:30 — Going two months without salary12:15 — The pivot that changed everything14:20 — Doing everything manually15:40 — Automating personal branding with AI16:45 — Final thoughts