In this episode of Founders, Future, host Laura Skinner sits down with Mine Dedekoca, founder of Happy Work Studio, to explore her journey of transforming workplace happiness. Mine shares how her work on the future of remote work evolved into a thriving business during the pandemic, addressing the growing need for both productivity and well-being in the workplace.

She discusses the dual focus of Happy Work Studio—helping businesses optimize remote and hybrid work processes (B2B) and coaching individuals through career transitions (B2C). Mine highlights key sales and marketing challenges, particularly in scaling the B2C side, and shares how leveraging social media, paid ads, and nano-influencers has helped build brand visibility.

Looking ahead, Mine reveals exciting plans, including an AI-powered well-being companion, university-backed workplace assessments, and the launch of Turkey’s first Digital Nomad Festival. She leaves listeners with a powerful lesson: always listen to your customers and ensure your business solves real pain points.