In this episode of the Fintech Combine, host Kris Kovacs sits down with Mitch Rutledg, co-founder and CEO of Vertice AI, to explore how community financial institutions can finally unlock the power of their data without massive teams or endless projects. Mitch shares his journey from leading advanced analytics at global giant SAS to building Vertice AI specifically for credit unions and community banks, and explains how smarter use of first-party data, AI-driven targeting, and intelligent agents can transform member engagement, lending and deposit growth, and indirect conversions. If you’ve ever felt “too small” to be truly data-driven, this conversation will change your mind.

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