Ari Kaplan sits down with Ikechi Okoronkwo of Mindshare for this episode to discuss using predictive analytics to make key future decisions. Mindshare is a global media agency dedicated to forging competitive marketing advantage for global clients like Unilever, General Mills, and Ford. Ikechi Okoronkwo heads Mindshare’s Business Intelligence & Analytics team, which is lauded in the industry for their fresh approach to analytics.His mission is to simplify and refine decision-making proces...