Customer storytelling is crucial for Founders because it transforms mere testimonials into powerful sales and marketing tools. These stories humanise the brand, building trust and emotional connections with potential customers taking you one step closer to conversion.

Candice's profile: https://www.dna.co.za/post/candice-r-business-research-advisory-for-creative-entrepreneurs

Other podcast recordings with Candice: https://www.dna.co.za/post/candice-r-s-podcast-episodes

Blog posts by Candice: https://www.dna.co.za/blog/tags/candice-r

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Podcast page: dna.co.za/podcast
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