This week, John Talman and Luke Hansen sit down with Kevin Choquette, owner of Ravin Builders, to discuss his unconventional journey into the trades. From leaving high school early to building a high-end decking business, Kevin shares the lessons he’s learned along the way. He talks about overcoming obstacles, mastering his craft, and how contractors can use social media to grow their businesses. Whether you’re a seasoned tradesperson or just starting out, this episode is filled with valuable insights on perseverance, skill development, and the power of hands-on learning. Key Takeaways

• The Trades as a Pathway: Kevin’s journey proves that the trades offer incredible opportunities for those willing to work hard and learn.
• Overcoming Challenges: Success isn’t about where you start but how you adapt, persist, and grow.
• Specialization Wins: Kevin found his niche in high-end deck building, demonstrating the value of focusing on a specialty.
• The Power of Social Media: Leveraging Instagram helped Kevin land high-value clients and establish credibility in his field.
• Continuous Learning: The best contractors are always improving, staying open to new techniques, and refining their craft.