Create Your Best Chapter

From rock bottom, to happiness


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Sometimes failure, or hitting rock bottom can be the biggest blessing in someone’s life. My guest today is Yana Read, and in our conversation she shares her story of personal failure, that has led to a huge shift in how she defines happiness, how family has become her number one priority, and how she has deepened her friendships through opening up about her own struggles. We also talk about her journey as the founder and CEO of Pupper Select, a raw dog food company, and how her business has helped strengthen her relationship with her husband and daughter. I hope you enjoy the conversation.

About Yana

Yana is many things, but maybe most importantly—she's a dog lover.

The many things: Yana graduated with a BA majoring in Psychology at the University of Calgary, also receiving a Broadcast Arts diploma. She jumped into the world of media, sales and marketing, and started her career with steadfast determination and a passion to share her ideas with the world.

After launching luxury homebuyer magazine Retreat in 2005, and high-end local Bride & Groom Magazine in 2007, Yana went on to work for New Ad for a decade until 2019 when she decided to pursue her true calling: DOGS.

Yana started Pupper Select in 2019 along with her husband, Daryl, when their families dog suffered from allergies & countless ear & eye infections. They tried everything from numerous vet consultations to expensive medications. Medication would bring some relief, only as long as they kept using them. But that wasn’t the worst part – the greatest adverse affect was the huge toll it took on their Puppers mental health. After researching the underlying cause of canine issues, everything pointed to the fillers and chemicals that are in traditional kibble.

Pupper Select is about helping to educate doggy parents about the difference raw food vs kibble can make for their pup's health, life, and behaviour. Through compassion and communication, sharing evidence & experience, and by providing the most convenient access to your dog's new diet, Yana & Daryl are here to help your dog live its very best life.

Connect with Yana on LinkedIn and learn more about Pupper Select on her website.

Resources mentioned in this episode:

  • ATB Entrepreneur Centre
  • Alberta Women Entrepreneurs (AWE)


 

Thank you for listening!
Learn more about Vera Ilnyckyj on her website createyourbestchapter.com

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Create Your Best ChapterBy Vera Ilnyckyj

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