Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems. 🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results. https://geni.us/niN8d 

Join Corey Quinn and Austin Houser, Founder and CEO of Base Coat Marketing, to explore his inspiring journey from side hustle to specialized agency success. Austin opens up about how a life-threatening health crisis reshaped his mindset and pushed him to build with purpose.

He shares how focusing on a single industry transformed his business, the power of personal development, and how AI is helping him (and other agency owners) deliver better client results. For agency founders navigating growth, burnout, or big life changes, Austin’s story is a powerful reminder of what really matters.

- Specialization as a Growth Lever — Why choosing one industry helped Base Coat dominate.

- Health as a Wake-Up Call — How a personal crisis redefined Austin’s priorities and path.

- Sales = Survival — Why mastering sales is essential for agency growth.

- AI for Better Marketing — How automation is reshaping quality control and delivery.

- Building a Business That Serves Your Life — Not the other way around.

- Family as Fuel — The deeper “why” that keeps Austin pushing forward.

The resources mentioned in this episode are:

- Check out Base Coat Marketing: https://www.basecoatmarketing.com 

- Connect with Austin Houser on LinkedIn: https://www.linkedin.com/in/austinhouser 

- Follow Austin on Instagram: https://www.instagram.com/austinjhouser

- Connect on Facebook: https://www.facebook.com/austin.houser 

- Listen to our episode with Josh Nelson of Seven Figure Agency: https://www.coreyquinn.com/blog/podcast-proven-7-figure-agency-roadmap 

📘Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market  https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

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