“I’m not supposed to be here.” That’s how TJ Morrison opens this episode. Growing up in Helena, Montana, TJ came from a struggling family, food shelters, and zero financial security. He became the first male in his family to graduate college—only to realize that a teaching degree wouldn’t give him the life he wanted.

By accident, he found door-to-door sales through a flyer that promised $10K in a summer. He was skeptical—where he came from, the only people making that kind of money were selling something illegal. But he took the leap. His first summer? A complete failure.

Fast forward 12 years, and TJ has become one of the most dominant closers and trainers in Nusun’s history. From getting fired from Vivint to pioneering solar sales with zero guidance, TJ’s story is one of grit, reinvention, and mastering the mental game of sales.

What You’ll Learn:

• Why persistence beats talent in door-to-door sales

• How TJ went from making $0 in a summer to top producer

• The exact sales psychology that closes more deals

• Why controlling the sale from the start guarantees success

• The importance of honesty, integrity & playing the long game

Chapters:

00:00 – 05:30 | The Unexpected Path to Sales

• Growing up poor in Montana & seeing no way out

• Getting a teaching degree & realizing it wasn’t for him

• Answering a random flyer & jumping into door-to-door sales

05:30 – 11:42 | First Summer: Total Failure & a Call to Mom

• Three weeks with zero sales & wanting to quit

• His mom’s tough love response that changed everything

• The mental shift that turned his sales career around

11:42 – 18:55 | Learning Sales the Hard Way & Finding His Groove

• Why most rookies fail & how to push through it

• The importance of mentorship & learning from top closers

• How he went from struggling to leading teams

18:55 – 25:20 | Getting Fired & Reinventing Himself in Solar

• Losing his position at Vivint & hitting rock bottom

• How switching to solar changed everything

• The mindset of a top performer vs. an average rep

25:20 – 32:45 | Sales Mastery: The Art of Winning Before You Walk In

• Why you should never “wing it” in a sales pitch

• The exact process to control the sale & lead the customer

• The power of pre-framing & removing objections before they happen

32:45 – 40:10 | The Psychology of Closing: Handling Any Objection

• Why most customers don’t even know what they’re saying no to

• The best way to handle “I need to think about it”

• How to use storytelling & analogies to drive the sale home

40:10 – 48:30 | The Bigger Mission: Building Wealth & Helping Others Win

• Why the best closers aren’t money-hungry—they’re problem solvers

• The long-term mindset needed to build true wealth

• How integrity & playing the long game lead to bigger paydays

This episode is for anyone who’s ever doubted themselves, hit rock bottom, or needed a wake-up call to push through. TJ’s journey is proof that your background doesn’t define you—your mindset does.

Tune in now and learn how to dominate in sales, life, and leadership!