In this episode, Bobby Pulido sits down with South Texas legend Rock & Roll James the voice, energy, and personality behind one of the Valley’s most iconic radio careers. From his early DJ days spinning vinyl at South Padre Island to building a multimedia empire with his podcast and live shows, James shares how his love for rock, radio, and storytelling shaped his life.

Together, Bobby and Rock dive into the golden age of Tejano music, the influence of artists like Selena Quintanilla , and how local culture, grit, and passion built an unforgettable era in South Texas entertainment.