Startups used to tell HubSpot that they were undervaluing them by NOT providing an affordable option for them to use their software.

Priced well below enterprise software, nevertheless it was still unattainable to a struggling startup with the technical expertise and talent get more out of marketing and sales; and therefore, they were cobbling together a lot of different solutions that ended up being a pain to manage and scale with.

A few of Hubspot’s team members listened to their feedback, and with the blessing of our startup-loving co-founders, started a rogue experiment called HubSpot for Startups that helped startups get an edge with 90% off our premium software.

Before Kim Walsh stepped in to head up HubSpot for Startups, the experiment had been seriously flailing, with many process, positioning, and scaling issues.

Hear from Kim how she turned the program around and helped guide its vision to where it is today -- from experiment to serious force that helps startups grow, with over 800 global partners and over 2500 customers worldwide.

• [00:01:56] How HubSpot got its start as a rogue experiment.
• [00:06:22] What is meant by accelerators and incubators, and how they affect startups
• [00:08:09] Why startups weren’t able to use HubSpot at its original price
• [00:10:49] The meaning of onboarding
• [00:12:10} The types of data HubSpot used to pinpoint the problem with the original price
• [00:13:10] The types of questions Hubspot asked in feedback surveys
• [00:15:37] How to tailor content and questions to different types of customers
• [00:16:57] What HubSpot did with the feedback that they received from their startup customers
• [00:19:46] How HubSpot helps its partners
• [00:20:30] HubSpot’s go-to market strategy
• [00:22:59] Why HubSpot for Startups changed its name from Jumpstart
• [00:26:03] How Google Trends can help business owners understand their market
• [00:27:39] Resources that Kim recommends
• [00:28:39] Statistics on how much it costs to fund a startup
• [00:29:30] How to convince people to listen to others and get feedback