In this inspiring and insightful episode, Paris Salmon-Wright takes us on a journey through personal experiences in the evolving cannabis industry, discussing the challenges, growth, and creative opportunities that come with it. She shares the ups and downs of building a brand in a rapidly changing space, focusing on the importance of authenticity, community, and innovative branding. The trio reflects on how cannabis can enhance social experiences and bring people together.

The conversation dives into various methods of cannabis consumption, from joints to edibles and concentrates, emphasizing the need for safe spaces where people can explore cannabis responsibly. They also discuss the educational gaps within the industry, including the importance of training budtenders and educating consumers, to create a more informed and welcoming environment. Through personal anecdotes, Sarah, Keats, and Paris highlight how iconic figures in cannabis culture have inspired them and continue to influence the industry today.

This episode is a must-listen for anyone interested in the future of cannabis branding, the role of community in fostering acceptance, and how creativity and collaboration are shaping the industry. Tune in for a mix of personal stories, industry insights, and an exciting vision for what’s next in the world of cannabis.

Listen in to discover:

• How personal journeys with cannabis can shape professional paths and brand-building in the industry

• The importance of authentic and creative branding in cannabis, especially in a regulated space

• Insights into various cannabis consumption methods and the need for safe and inclusive spaces

• How the cannabis industry can benefit from education, for both consumers and industry professionals

• The role of iconic figures in cannabis culture and how they continue to inspire new generations

• Creative ways to integrate art into cannabis experiences, breaking down stigma while elevating the industry

Join Sarah, Keats, and Paris as they explore the evolving landscape of cannabis, from marketing to consumption techniques, and the importance of community in pushing the industry forward. With a focus on education, innovation, and personal growth, this episode offers valuable insights for both seasoned cannabis enthusiasts and newcomers looking to learn more.

Tune in for: a discussion on cannabis branding across states, memorable High Maintenance events, and the ongoing journey of destigmatizing cannabis for a brighter future.