In this episode of Founders, Future, with host Mishal Saeed, we dive into the journey of Eddie Saunders Jr., the founder and CEO of Speak Friend, a B2B marketing agency revolutionizing demand generation and LinkedIn strategies for industrial and tech companies. Eddie shares how his passion for human decision-making led him to bridge the gap in industrial marketing, which often lags 3-5 years behind other industries. He breaks down his lean, high-impact agency model, emphasizing authentic connections, data-driven strategies, and why AI is the future of marketing—whether businesses like it or not.

Eddie also opens up about scaling Speak Friend, his "bench" team philosophy, and why he prioritizes lifestyle freedom over unnecessary growth. From his early days as a sales-driven marketer to becoming a thought leader, he reveals the power of personal branding, intentional demand generation, and why 95% of your audience isn’t ready to buy—yet. Whether you're in B2B marketing or scaling an agency, Eddie’s insights on efficiency, leadership, and staying ahead of trends are gold.