Every buying decision is personal. No matter what you are selling, you are making an impact on someone else’s life in one way or another. Amanda Moriuchi knows this fact intimately, having gone from selling homes to now selling technology. In this episode, she joins Allison DePaoli to share her career journey and the lessons she learned that created a huge impact on where she is today. Amanda is currently the CEO of one of the most successful female-owned tech development firms in the world, AppIt Ventures. She tells us about her rise to the top, the skills that helped her along the way, and the impact she is making. She also talks about how her experience as a salesperson helped her as a CEO, why business is hard, and how being mission-driven and having empathy are keys to success in this ever-changing tech landscape. With so much wisdom and insights, Amanda gives us a conversation that you won’t want to miss.