Did you know social media has officially overtaken TV as the top purchase motivator? In this episode, we unpack the findings from DISQO’s latest Consumer Trends report and explore how businesses can capitalize on this shift. Learn why Millennials and Gen X are increasingly influenced by social ads, what keeps Gen Z hooked, and actionable tips to turn your social content into powerful sales tools. Whether you're a small business or a big brand, this episode is packed with insights to help you level up your social media strategy!