This week on Thoughts from the Crawlspace, we’re diving into the power of video in today’s real estate game.

Jamie sits down with Dani DeFord from Milieu Media to break down why video isn’t just a nice-to-have—it’s a must for agents and businesses trying to stand out in a crowded, fast-moving digital world.

Danny shares real talk about what’s changed in marketing, why attention is the new currency, and how to connect with your audience, not just sell to them. From storytelling tips to strategy shifts, this episode is packed with practical advice for real estate pros who want to level up and stay ahead of the curve.

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Episode Highlights

• With attention spans shorter than ever, Danny shares why your video’s opening moments are everything—and how to hook viewers fast.
• Why being genuine on camera builds trust, and how that trust turns viewers into clients.
• Getting clear on your audience helps you create video content that actually resonates—and converts.

Timestamps

00:00 - Intro

02:20 - The Evolution of Real Estate Marketing: Video's Role in the Digital Age

06:28 - The Importance of Authenticity in Video Marketing

13:13 - Understanding the Video Production Process

23:08 - Connecting with Clients: Business Growth Strategies