In this energizing episode, host Ammar Elm chats with Hedi Benkirane, founder of SalesDev. With a proven track record as a business development representative—generating over $1 million in ARR at companies like Polar and SimpleReach—Hedi shares how he turned his deep expertise in outbound sales into a full-fledged company. Sales Dev is shaking up how organizations approach cold outreach, prospect targeting, and lead qualification. Hedi opens up about the key principles that guide his approach, the challenges of launching a company in a saturated space, and what it really takes to consistently land high-quality meetings in today’s hyper-competitive sales environment.