Digital Marketing Today explores one of the most exciting shifts in modern digital marketing: the move from declared intent to inferred, visual intent.

In this episode, we unpack how Estée Lauder and Jo Malone are using a new Pinterest-led AI experience to recommend fragrances based not on what consumers type, but on the mood, style, and aspiration reflected in their Pinterest boards. It’s a powerful example of how AI, platform data, and visual behaviour are reshaping digital strategy.

We discuss what this means for marketers across SEO, EDMs, CRM, Google Ads, Meta Ads, Pinterest, and platform-native commerce, and why “taste graphs” may become just as important as search intent and audience demographics.

In this episode, we cover:

How AI is helping brands interpret visual and emotional consumer signals

Why Pinterest is becoming a key discovery platform for beauty, fashion, homewares, and travel

The rise of privacy-friendly, consent-based first-party data collection

What this means for CRM and EDM personalisation

How multimodal discovery is changing the future of SEO and digital ads

Why traditional attribution models may no longer capture the full customer journey

What digital marketers can learn across Google, Meta, Pinterest, and email marketing

If you want to stay ahead of the latest digital marketing techniques and digital marketing innovations, this episode offers valuable insights into how AI-powered personalisation, visual discovery, and audience behaviour are redefining performance marketing.

Listen now to discover where digital marketing is heading next.