What happens when you stop building for someone else and finally take the leap for yourself?

In this episode, I'm joined by Olya Grovel (a growth consultant turned founder) who's right in the middle of that messy, brave, and transformational journey.

After years scaling startups behind the scenes, she's now building her own AI-powered product and facing all the mindset shifts, habit rewiring, and emotional rollercoasters that come with it.

We're diving into:

• The identity shift from being "the right-hand" to calling the shots

• Why working for yourself shines a harsh light on your habits

• Balancing ambition with reality (especially when you've got young kids)

• What most influencers don't tell you about building a business online

• The dangers of hustle hype, engagement pods, and recycled Stripe screenshots

• The power, and chaos, of building in the AI space

• Why defining your runway (financial and emotional) is crucial before going solo

If you've ever felt torn between comfort and calling, this one's for you!

We're ditching the Instagram gloss and getting real about what it means to step out of the shadows and build something that's fully your own.

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