In this episode of the Coach Factory Podcast, we sit down with Craig Rodney, a veteran coach who’s built a thriving practice helping agency owners scale and position for exit. Craig shares his journey from reluctant coach to confident expert, and the mindset shifts and practical strategies he employed to build a successful coaching business.

In this episode, we talk about…

• The Accidental Coach: Craig shares how he transitioned from successful agency owner to reluctant coach, and how coaching found him at a crossroads in his career.
• Embracing the Identity of Coach: We dive into Craig’s early struggles with imposter syndrome and how a pivotal conversation with a friend challenged him to fully commit to being a coach.
• Structuring Offers for Maximum Impact: Craig discusses how he learned to structure his coaching offers to deliver the most value to clients, and how his pricing directly correlated with the level of impact he could make.
• Productizing Your Expertise: We explore how Craig scaled his coaching business by turning his knowledge into a structured program, allowing him to focus his one-on-one time on the highest-impact coaching.
• Building Authority and Attracting Ideal Clients: Craig shares his strategies for growing his network, positioning himself as a trusted expert, and leveraging client referrals and recommendations.
• Pricing for Value and Transformation: Craig talks about how he learned to align his pricing with the transformative value of his coaching, and how he built a program that justified premium fees.
• Overcoming Self-Doubt by Focusing on Your Zone of Genius: Craig offers powerful advice for conquering imposter syndrome by doubling down on the areas where you have the deepest expertise and strongest track record of results.

If you’ve ever struggled with self-doubt, wrestled with how to price and package your services, or felt stuck in the day-to-day of trading time for money, this episode is for you! Craig’s hard-won insights and practical strategies will leave you inspired and equipped to overcome your own mindset blocks, structure your business for scalability, and own your value as a coach.

BONUS: Be sure to check out Craig’s bonus segment on Attracting Qualified Leads for Coach Factory VIP Members!

If you found this episode inspiring, reach out and let us know your biggest takeaway from Craig’s story. And to learn more more about Craig and his coaching, be sure to visit his website at: CraigRodney.com