On this episode of Curve Ahead, host Brian welcomes Bobby Machado, CEO and founder of Signa Marketing and co-founder of Sector 7 Apps. Bobby shares his entrepreneurial journey from childhood ventures to managing million-dollar ad campaigns for car dealerships. Discover why the path to business success is never a straight line and how finding your perfect niche transforms you from "an option" to "a necessity" in the marketplace. Whether you're just starting your entrepreneurial journey or looking to refine your existing business, Bobby offers practical insights on specialization, pivoting when necessary, and leveraging AI in today's evolving digital landscape.

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