SEO is officially broken.

After the January 2026 Google update, organic clicks are disappearing, AI overviews are dominating results, and traditional ranking strategies are failing fast.

In this episode, we explore the shift from SEO to Generative Engine Optimization. Learn why AI now acts as an analyst instead of an index, how content becomes a trusted citation, and what it really takes to win visibility when users never click.

We cover zero click search, answer islands, semantic completeness, multimodal content, EEAT signals, community trust, and why being genuinely human now outperforms perfectly optimized content.

If you want to understand how search works in 2026 and what to do next, this episode is essential listening.

#SEO #GEO #GoogleUpdate #AISearch #MarketingPodcast #ContentStrategy #DigitalMarketing #AIOverviews