Malte Landwehr, CMO of Peec AI, talks about the evolving landscape of marketing in the age of AI and large language models (LLMs). 

We discuss the transition from traditional SEO to AI-driven discoverability (GEO), the challenges of traffic attribution, and the current state of LLMs in the market. 

Malte shares insights on how brands can optimize their visibility in LLMs, the importance of understanding user behavior, and the practical tactics that can be employed to influence LLM outputs.

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0:00 Introduction and Welcome

04:53 Transitioning from SEO to AI and LLMs

11:08 The Evolution of Search and the Role of LLMs

13:11 Adoption Curve of LLMs 

15:38 Understanding Traffic and Attribution Challenges

19:47 Current Landscape of LLMs and Their Market Share

21:22 Manipulating LLMs: Tactics and Strategies

29:39 Introduction to Peec AI and Its Offerings

32:22 Recommendations for Marketing Leaders

36:59 Conclusion and Key Takeaways

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EPISODE LINKS:

• Malte on Linkedin: https://www.linkedin.com/in/landwehr

• Malte Landwehr on X: https://x.com/MalteLandwehr

• Peec AI Website: https://peec.ai/

CONNECT WITH NORMAN:

• X: https://x.com/normanwiese 

• LinkedIn: https://www.linkedin.com/in/normanwiese/

• Onchain Growth Club: https://x.com/onchaingrowth

SUBSCRIBE & REVIEW:

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• Apple Podcasts: https://podcasts.apple.com/podcast/id...

• YouTube: https://www.youtube.com/@onchaingrowth