Workin' On The Weekends

From SEO to ROI: Exploring Essential Marketing Terminology

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In this episode of the Workin' on the Weekends Podcast, your hosts Eileen Tauchman and Peyton Robinson breakdown some of the most used marketing phrases for beginners to be aware of! Whether you're new to marketing or know someone in marketing and want to understand the things they're saying at work, listen to this episode!


BEGINNER MARKETING PHRASES TO KNOW

Must Know Acronyms 

  • B2B (Business To Business)
  • B2C (Business To Consumer)
  • CTA (Call-To-Action)
  • CTR (Click Through Rate)
  • KPI (Key Performance Indicator)
  • Search Engine Optimization (SEO)
  • Lifecycle Stages 
  • User Experience (UX)
  • Return on Investment (ROI)

    • Content & Advertising

    • Dynamic Content 
    • Evergreen Content
    • Native Advertising
    • Organic vs. Paid Advertising
    • PPC (Pay-Per-Click)
    • UGC (User Generated Content)

      • Website Related

      • UTM Codes 
      • Responsive Design
      • Mobile First Optimization
      • Testimonial
      • Engagement
      • Campaign

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