Join us on the Fight Against Mediocrity podcast as we dive into an incredible story of perseverance and innovation. In this episode, we have the privilege of hosting Steve J Larson, a trailblazer in the world of sales funnels. Steve takes us back to the time when he found himself pedaling the streets of San Diego with his luggage on his shoulder, penniless but fueled by determination.

Steve shares how he discovered the power of sales funnels while pursuing a marketing degree in college. Realizing the need for a tangible skillset, he immersed himself in funnel building and began trading his expertise for various goods and services. As fate would have it, Steve's journey led him to the mentorship of Russell Brunson, a figure he admired from afar.

Tune in to learn how Steve's resourcefulness allowed him to attend the renowned funnel hacking live event despite financial constraints. Hear how he ingeniously traded funnels for plane tickets and hotel accommodations, demonstrating his unwavering commitment to personal and professional growth.

This podcast episode is an inspiring testament to the transformative power of determination and unconventional thinking. Join us as we unpack Steve's remarkable journey and discover how he turned his passion for sales funnels into a thriving career.